Black Hardware is now available

Black Handle Header

Black hardware is back after a long hiatus. To meet the growing demand, we are now offering our levers, grips, and exit devices in black.

Design is trending towards darker finishes. If an architect or builder is tying into this overall aesthetic, looking to match other doors or even a wall, black hardware gives them a good and easy solution.

You can now find the black hardware option in the DoorBuilder tool, available through the distributor portal at

Installation Training

Installation Training

Here are the upcoming dates for installation training/service seminars at our Waterford facility in 2021:

  • June 21 & 22, 2021
  • August 23 & 24, 2021
  • October 26 & 27, 2021
  • December 6 & 7, 2021

This year’s dates for the combination sales/project management & installation training are:

  • July 27 – 29, 2021
  • September 28 – 30, 2021
  • November 16 – 18, 2021

Important reminders

Sales Portal

There are some tools in your portal that can make your job easier. This is just a quick note to highlight a few ways you can use them to your advantage.

You can find some valuable key information available within our CRM, accessible through your portal. This includes distributor and installation contact information for your territory as well as sales to your distributors under your rep account.

Also, part of the sales pitch for Total Door products is the strict quality control we put into every aspect of our product production, delivery and installation. In order to achieve this stellar reputation certified installers are required to make sure the job is done correctly. It is in all our best interest that your distributors understand this and are educated in the project management process. As always, we are here to help should any of them run into a problem, including the availability of John Pierre to FaceTime with the installer during the process.

The latest in our SafeFrame campaign


We continue to create new marketing materials to keep the momentum going with our SafeFrame™ campaign. We have brought in a professional photographer to capture beautiful product shots that will be available for you to use.

Also, we have created a new video touting some of SafeFrame’s advantages that resonate well with contractors. It will also be available for you to use in your own marketing efforts. You can view the new video below.

Feedback from the field


Ensuring that all of our products are made to comply with the strictest codes has always been a priority at Total Door. Lately we have been getting some good feedback that this is indeed an important selling point for our products.

We have heard from distributors that they find that Total Door being BHMA certified (including BHMA 156.32) is a meaningful selling point for them and to their customers. We have also heard that architects who have looked into our new SafeFrame™ system found the life safety certifications and smoke containment aspect of the product meaningful.

To create a deeper tie between our products and the building, fire, and life safety codes we adhere to, we are in the process of creating a Know Your Code eBook and interactive checklist. This will be available for download on our website once it is finished. It will be a useful guide for architects and contractors to use in their planning and building. And, of course, you and your distributors may find it handy, too.

The SafeFrame campaign steps up

SafeFrame Header

With a lot of enthusiasm building for our SafeFrame™ integrated smoke containment system, we are stepping up our marketing campaign to architects and contractors. We are creating new videos, graphics and messaging to promote SafeFrame in digital and social media channels.

Soon, you will see changes to our public-facing website. We are also making the new promotional materials available for your use through the sales portal page.

Included in that upload will be the 20-minute SafeFrame training presentation with professional voice over for use with distributors who were not able to make our live training sessions.

If you have any other questions, requests, or ideas you would like to share, don’t hesitate to give us a call or send us an email.

SafeFrame Materials in Your Distributor Portal

Distributor Portal SafeFrame

During the launch of our SafeFrame™ integrated system, we want to make it easy for you to access everything you need to promote it among your customers. You’ll notice when you log into the Distributor portal there are a number of SafeFrame materials on your login page for easy access. We will update and add to these items as new ones are available.

Here is what you can find on your portal page for SafeFrame now:

  • SafeFrame promotional video
  • SafeFrame installation video
  • The SafeFrame one sheet
  • SafeFrame spec sheet
  • How to order instructions

Installation Training

Installation Header

We are still offering installation training in person at our Waterford facility.

Here are the upcoming dates for installation training/service seminars in 2021:

  • April 26 & 27, 2021
  • May 17 & 18, 2021
  • June 21 & 22, 2021
  • October 25 & 26, 2021
  • December 6 & 7, 2021

This year’s dates for the combination sales/project management & installation training are:

  • July 27 – 29, 2021
  • August 23 – 25, 2021
  • September 28 – 30, 2021
  • November 16 – 18, 2021

SafeFrame Product Training – 20 Minutes with Big Benefits

SafeFrame Product Training Header

Not all of you were able to get in your SafeFrame™ training during February. But there is still time to make sure you know all the ways that SafeFrame can help build your success. We can still schedule a brief product training session with those who haven’t attended. Contact your Sales Rep to choose one of the time slots available for your training session.

The 20-minute session gives you a high-level view of the product and its benefits, as well as how to quote and order, and where to spec it.

Our goal is to have every distributor trained and ready during our big SafeFrame marketing blitz that kicked off this month. If you need help scheduling with your Sales Rep, don’t hesitate to give us a call.


Total Door Systems 6145 Delfield Dr, Waterford, Michigan 48329
Ph: (800) 852-6660 | Fax: (248) 623-6866 |

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